Description
This Facebook for Business Online Course is essential for any business owner or Manager. In our digital world, Facebook is a ‘must-use’ social network for many businesses.
You may associate the platform with your weird uncle’s selfies or endless pet videos, but Facebook has the potential to transform any business.
In this 15-hour Continuing Professional Development (CPD) accredited course, you will learn the “what, how, and why” of Facebook marketing and promotion – and why this approach differs from using the platform in a personal capacity.
We will walk you through everything from introducing Facebook and using its privacy settings, to creating ads on the platform.
You’ll gain must-have skills to build an engaging Facebook business page and a strong optimised Facebook profile – perfect for business management and targeting the right audience.
Whether you are a business owner, freelancer, or looking to stand out in a job application, our easy-to-follow course is for you.
Why Complete Our Facebook for Business Online Course?
Awarded 15 CPD points upon successful completion of this course.
Concise Training’s social media courses are updated every 6 months, come with unlimited email tutor support and membership to our exclusive support group. Cost includes your assessment and certificate.
Course Breakdown:
- Facebook Basics
- Personal Facebook
- Facebook for Business
- Developing Engagement
- Engagement on a Business Page
Trish Dolan –
I decided to do this course as I knew Facebook had progressed since I studied Digital Marketing a few years ago. A very concise and user friendly online course which I would recommend to anyone looking to be brought up to date with the current version of Facebook. So many new business related topics which were very helpful. Thank you.
Keith Greene (verified owner) –
I thought the course was great, very user friendly, nice mix of learning styles, and the modules were well laid out and dealt with what I needed. I would be more than happy to use your online materials again.
Stephen McEwan-Lyon –
A very well organised course and lots of information to take in.
Brianna –
Very informative and loads of interesting things I never knew about facebook. Would recommend.
Jennifer Corcoran –
This is a very comprehensive module with a lot of information packed in and is ideal for those with a FB business page who want to maximise customer reach and engagement. I agree with Sean that the links are very useful and insightful. It was very interesting to read about the decline in FB organic free reach on account of the new FB algorithim and how targetted adverts and promoted posts seem to be the way forward for many businesses. I was previously unaware of the insights functionality which is a great measuring tool for your business. As with all of the modules it is roughly 4 hours online and can be done at your own pace. The use of ‘You Tube’ videos really brings the course to life versus plain text content. A perfect example of a FB advert/status update really as it uses text, pictures, links and videos to maximum effect.
Gillian Shaw –
As an avid Facebook user – I didn’t realise how much there was still to learn. The program is clear and structured so you learn at your own pace. I would highly recommend his course to anyone who is using Facebook for their business,
Sean Dougall –
This course has opened up a large number of Facebook tools of which I was not aware to allow me to engage on both personal and business levels. The ‘links’ in the course provide very valuable information and sites to which I can refer in the future.
This has been a very worthwhile course and I would recommend it to anyone who is wanting to use Facebook to promote their business. There is a lot of information to digest and record, so don’t think, as I did, it can be completed in a weekend! A little but often is my recommendation.
Anna –
The course has helped me understand the recent changes in Facebook with the Ads, promoted posts, sponsored stories, and offers. As well as the changes for insights in how you measure the success of your page in Facebook.
Grace –
I have learned about the tracking and insights that can be used for Business pages. I only use a personal profile so knew about advertising on Facebook but now that I am Admin on our business page and have completed this course, I feel I can use it in a much more useful way and to its full advantage.
Russell –
Very clear course. The best parts were understanding the range of reports available and how to run Facebook adverts.